June 4th, 2009 | 
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Apparently, my last two books – Branding Faith, and The Last TV Evangelist – are making some kind of buzz out there in media circles. Just in the last month, one of the largest church denominations in American ordered 50 copies of one title to give to each of their state offices. A major religious media organization ordered 75 copies to give to each of their board members and each department head throughout the organization. We’ve seen other orders for 20, 40, and more copies as pastors, ministry, and non-profit leaders realize the importance sharing their message in a media-driven culture. Universities are starting to use the books as textbooks in their media classes. Nothing will change the thinking of your church, ministry, non-profit, or even business like getting copies of each of these books into the hands of influencers – board members, those on your leadership team, department heads, or your closest confidants. If your leader is the problem, get copies for him or her.
Just a few weeks ago, I met with the CEO of one of the largest ministries in America. One of his graphic designers had given him the book and it completely transformed his thinking about the perception of the organization. At another major ministry, one of the radio producers gave a copy to the head of communication and after reading it he flew all the way out just to meet with our team.
The momentum is starting. We can change the way people of faith use the media. Religious leaders are understanding that we live in a media driven world, and that’s changing everything about how to connect with the culture.
Are you seeing signs of leaders changing their thinking? Let me know, because I need your help to keep this conversation going.
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