September 19th, 2009 | 
Author: Eight Success Tips For Your First Trade Show Booth
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.
If you’re considering setting up at a trade show for the first time here are eight tips for a successful trade show booth display:
1) Rent the smallest possible booth space for your first trade show. The first time you exhibit you’ll learn a lot about what works for you and your products and what doesn’t and what you’d like to change for your next show. Also seeing other exhibitors’ booths and ideas will inspire you to evolve various aspects of your own display. So it’s a good idea to keep your trade show expenses lower as you learn by renting a smaller space and starting with a simple display.
2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it it’s harder to draw customers in and involve them so they tend to walk on by.
3) Keep your booth uncluttered so customers can focus on what’s important your product. When approaching your display anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess when there are hundreds of other booths to visit.
4) Before planning your trade show booth display find out everything you can about your allotted space. Know its dimensions where it will be located in the building what companies or organizations will be in your neighboring booths whether it’s in a high or low traffic area whether you have access to lighting and electricity and anything else that will affect your exhibit display setup.
5) For your first trade show consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also studies show that many firsttime exhibitors never do a second trade show. If you only exhibit once or twice purchasing your own exhibit components doesn’t make economic sense.
6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller collapsible lighter weight displays as much as possible.
7) Plan to secure your expensive items so that they can’t be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth be sure to have it securely locked to your display and take it with you at night if it’s a multipleday event. Display the samples of your more expensive products either well inside your booth where they can’t “walk off” as attendees stroll by or inside a locked display case.
For the most professional image create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings such as gray white and blue. Each exhibit component should be one of your three colors. Also choose no more than three textures such as brushed metal matte vinyl and clear acrylic; each display element should be one of these textures. This creates a professionally pulledtogether booth that lets your products stand out in the display.
In summary although it’s tempting to go all out when designing your first trade show booth display it makes more sense to keep your first booth small and simple and focus your energy on marketing your products and networking at your first show. During the event learn as much as possible about how you’d like to alter your exhibit for show next show and write down all your ideas either during or immediately after the show.
Once you have your first trade show under your belt you’ll have a much sharper idea of what you do and don’t need in a trade show display to make each successive show your most profitable one to date.
About the writer:
Rena Klingenberg is a jewelry artist and small business owner. Her website http://www.tradeshowboothdisplay.com is filled with new success tips and articles to help other small businesses market their products. Subscribe to her free “Trade Show Success on a Small Budget” ezine at http://www.tradeshowboothdisplay.com/newsletter.com.
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